Fashion For Life: SF Designs

The Relay for Life in Second Life has kicked off in a big way and we will be quite busy at Notions of Style during Fashion for Life, running March 12-22. Like so many, the devastating effects of cancer has touched our lives. We want to encourage you to take that special trip to walk the 9 sims of Fashion for Life visiting the 180 stores. Please remember all funds in donation vendors go to the American Cancer Society. This includes the regular dedicated vendors, gacha and hunt items. Each designer has at least 4 items or outfits they are offering with all proceeds going to RFL. A lot to choose from and affordable items which will help you to bring more dollars the American Cancer Society to bring a cure. We will try to show you as many of the designs that caught our eye as we can during the run of the event. Go to for the latest news and locations and list of designers.

The theme of Fashion for Life this year is “Beyond Black and White.” Instead of doing themes that were based on locales or one monolithic theme, FFL came upon the idea of making the sims in black and white—like a black and white photo. They felt that this would reinforce how cancer is no longer a black and white diagnosis because of the work of the American Cancer Society. They provide funds, programs and support that takes cancer “beyond black and white.” Designers and builders were given this theme and encouraged to interpret it as they pleased.

Fashion for Life - SF Designs - Lauren

Swaffette Firefly of SF Designs has designed two wonderful gowns for the FFL. They are not only beautiful but, are created for, and dedicated to, some very special people.

The Lauren, in rich teal silk, includes both evening and cocktail versions . This gown is dedicated and created for Lauren Fox – Lauren is currently undergoing chemotherapy for Ovarian Cancer.

Fashion for Life - SF Designs - Briar Rose

The Briar Rose gown is a recreation of gown from the RFL 2009 auction, with the permission of Feles Seitan, who purchased the original and has recently been bereaved by cancer. This very special creation features an elegantly detailed Briar Rose overskirt which continues the flow of the bodice embroidery. This gown is dedicated to Wiccan Sojourner who lost her fight to Lymphoma in December 2010.

Both of these extraordinary creations are available as FFL selections at the SF Designs booth and all proceeds from the sale will be donated to the American Cancer Society for cancer research.

Style Card

(We wish to draw attention to the Fashion For Life items so will list only those available at the event.)

Lauren Gown
Model/Photographer – KymSara Rayna
Wearing – Lauren Gown & Shoes by SF Designs SF Designs FFL booth

Briar Rose Gown
Model/Photographer – KymSara Rayna
Wearing – Briar Rose Gown & Shoes by SF Designs SF Designs FFL booth


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